# How The Brookwood Barn Co. Got a 3X Lead Surge with SEO & Smart Ads

**Client Name:**  
The Brookwood Barn Co.

**Location:**  
United Kingdom

**Project Start:**  
Jul 2024

**Categories:**  
- [Branding](/content/portfolio-category/branding/index.html)  
- [Design](/content/portfolio-category/design/index.html)  
- [Development](/content/portfolio-category/development/index.html)  
- [Marketing](/content/portfolio-category/marketing/index.html)

## The Challenge

Having seen a downturn in website enquiries, the owner of [The Brookwood Barn Co.](https://oakbarns.com/) was recommended to use Thunderbolt by a team member who had previously worked for another company that also used Thunderbolt.

## The Strategy

### Technical SEO Work

We carried out a full [SEO audit](/content/service/seo/index.html), and made a range of technical SEO changes to improve load speed and help the site become more friendly for search engines.

### Keyword Analysis and Targeting

Benchmarked existing rankings, identified keyword trends, and rewrote the entire website.

### Rebuild Google Ads Campaign

We rebuilt the [Google Ads campaign](/content/service/pay-per-click/index.html) from the ground up, to focus on the most profitable postcodes, and specific intent keywords.

### Social Media Consultancy

We worked with the client to align their [social media strategy](/content/service/social-media-marketing/index.html) with their lead objectives.

## Results at a Glance

- Improvements in rankings across target keywords resulted from technical SEO and off-page SEO efforts. Keywords such as “Oak Barns Surrey” and “Oak Buildings Hampshire” now rank in the top three positions on Google.

- Google Ads and Paid Social have worked together to deliver a multi-platform campaign, while Social Media, supported by Thunderbolt’s training, has provided a steady stream of leads for the business.

- The Brookwood Barn Co. Ltd generated a high number of leads in January, a key period for the business.

**CLIENT TESTIMONIAL**  
“Thunderbolt have been a real help in both helping train us with our social media campaigns and then generating a number of good quality leads through SEO”  
Elli Lock, Sales & Marketing Manager at The Brookwood Barn Co.